TWBF公司战略管理分析-工商管理专业论文.docxVIP

摘 摘 要 I I 摘 要 TWBF 公司经过二十三年的高速发展，目前已在国内输变电行业取得了一定的成绩， 近年来在自动化、新能源等领域的发展也呈现出突飞猛进的势头。与此同时，在国内长 期高速电力建设需求带动下，国内输变电产品市场的竞争日益激烈，国际知名企业纷纷 登陆中国，加剧了竞争的残酷性。在这种情况下，如何才能继续保证企业持续健康稳定 发展的态势，实现公司提出的短期内将公司建设成为国内一流企业的目标，这是当前公 司面临的首要任务。因此，选择并实施正确的发展战略，对 TWBF 下一步的发展和公司 长期目标的实现具有极为重要的意义。 本文主要运用公司战略管理的理论和方法对 TWBF 的内部条件和外部环境进行分 析，从而制定出适合 TWBF 长远发展的战略。首先从 TWBF 外部战略环境分析出发， 通过对企业所处的宏观环境、行业环境、行业关键成功因素等的分析，研究企业所处的 外部环境，并运用 PEST 和波特的五力模型对 TWBF 在行业内的竞争实力进行分析和定 位。然后对内部资源进行，从而研究企业在内部资源和能力方面的实力和优势；在对企 业内外部环境分析的基础上，科学的运用 SWOT 等分析方法，最终提出最适合 TWBF 的发展战略。最后，并根据所选择的发展战略，针对 TWBF 的实际情况，提出了战略实 施措施的具体建议。 关键词 TWBF 输变电行业 战略 Abstract Abstract II II Abstract After 23 years of rapiddevelopment, TWBF Co., Ltd. has accounted some achievements in the domestic power transmission industry in recent years in the field of automation, new energy development showingrapid momentum. At the same time, in the domestic long-term high-speed power-building needs, driven by the domestic power transmission product market competition is increasingly intense, internationally renowned companies have landed in China, exacerbated by the brutal competition. In this case, how can continue to ensure sustained healthy and stable development momentum to achieve the goal of the Companys proposed short-term to build the company into the domestic first-class enterprise, which is currently facing top priority. Therefore, the choice and implementation of the right development strategy, the grand goals of the electrical development and the company has an extremely important significance on the special variable. In this paper, to analyze the use of the companys strategic management theory and methods on the the TWBF internal conditions and external environment, which would set out for special variable electrical long-term development strategy. First, from the the TWBF external strategic environment analysis proceed through the analysis of the enterprise in which the macroeconomic environment, industry environment, industry key success factors,