Olive oil exploration to expand the business model.docVIP

 PAGE \* MERGEFORMAT 13 Olive oil exploration to expand the business model First, olive oil, “buy” the plight of the need of the expansion under Early in the olive oil into the Chinese market, the sales model is mainly to buy gifts for government, banks, enterprises and institutions, high-end restaurants and some high-end home consumer direct marketing. Buy this business model with targeted, high-income single sales, marketing advantages of low cost accounting, but also the limited size of sales revenue, sales of low credibility, market turnover is difficult, a limited number of repeat purchase, over-reliance on Personal selling, sales process management difficulties, patterns can be copied and weak sales of instability is not conducive to building brand and other weaknesses. First to buy olive oil-based sales model is the value of products and olive oil prices and consumer-related features. Into the beginning of this high price for olive oil products, the majority of consumers do not understand the consumption of this product, or no such habits of the circumstances, we must face through professional sales staff, one on one to explain product details, marketing products, and purchasers intended primarily as a gift or benefit purposes. this stage, the buy mode is appropriate, but also insight effective. However, this model scale to the enterprise growth rate is relatively slow. Many companies want to rapidly expand sales of olive oil, where the need to explain two things: First, expand sales and can not expect to like the salad oil, soybean oil, cooking oil and the like a huge small package edible oil sales, after all, olive oil is high-end products, market capacity is very limited. olive oil business to do is high quality high value products, the pursuit of profit, not just sales. for specific market segments, with distinctive features, with strong profitability, is the olive oil business more appropriate location. The second is to expand sales in the