Olive Oil Marketing- In addition to the Mediterranean and health what.docVIP

 PAGE \* MERGEFORMAT 5 Olive Oil Marketing: In addition to the Mediterranean and health what This problem is thrown scattered in many domestic channels, the terminal olive oil brand. “The sun of Spain on the table,” “natural olive oil from the Mediterranean”, “xx olive oil, healthy life every day”, “xx olive oil for health,” “natural healthy and happy life experience”, “XO “ level health claims and health demands of origin, is the olive oil brand in China’s two major propaganda over Bacheng olive oil brands, all these demands motivate consumers as the “Hercules pill” . Olive oil brand marketing, into a narcissistic and self-closing of the two different worlds. What is narcissism? Majority of his narcissistic brand of Mediterranean ancestry, narcissistic century enterprise and Spain export volume, narcissistic health and olive oil cosmetic effect, but on the other hand, many olive oil brands and is autistic, there is no strategic innovation, not marketing innovation, strategy and tactics with no known, or speculation, or sellers. Why? Olive oil business in the Chinese market for nearly a decade, not a brand marketing strategy through the system to become the leading brand. The industry looked at prospects are promising, but stare anxious, he was “Rabbit” flew, no one can take it. Yes ah, rabbit run, we desperately to recover, but very difficult and why? As Title: In addition to the Mediterranean and health, also has what? Chaos left behind a CD. Mouth shouting imported, but 69 yards Exposure to privacy is no doubt that the concept of play everywhere: pure olive oil, virgin olive oil, to reconcile olive oil, plain olive oil Although Chinese consumers do not know olive oil, but will not pay for your Huyou . Process from the olive oil to see, this is not high-tech industries, the quality of olive oil is not the key to marketing success - although still the mind of consumers identified the Mediterranean Sea. And when all the publicity the Mediterranean b