Olive oil and the PhD.docVIP

 PAGE \* MERGEFORMAT 7 Olive oil and the PhD Recently, an online news has attracted people’s attention, attracting a large number of comments, this is Spain’s olive oil Leisure hire, Peking University PhD product spokesperson for the event-hui thing. User comments were more concentrated in the doctoral pretty not beautiful, can not do voice, regardless of the content and outcome of debate what is quoted in this incident alone to the media and public attention extent, can not say that this was a relatively successful advertising plan, perhaps it’s a great sensation, far more than planners expected. Please doctoral degrees to endorsement Spain’s olive oil brand Recreation Director Mr. Liu Jieke to the ‘New Wave’ describes the whole event planning process. The high-end products as cooking oil, olive oil is not only the general cooking oil, there are unique health care function. Spain’s gold medal-virgin olive oil Recreation targeted at high-end market, target consumer groups, locked in the high-income families and concern about the health and quality of life of consumers. To tie in with the product in full access to the Chinese market early this year, the Leisure’s planners decided to hire an advocate to start a full range of marketing and publicity. According to the function of product and market positioning, positioning the image of the product spokesperson for the ‘health, wisdom, beauty’. Initially the spokesman for the Leisure’s range of options will be locked in Beijing University, Qinghua school students, the most famous universities in China where the natural wisdom of the lucky symbol. Tsinghua and Peking University in the bbs spokesmen made a recruiting post, and find a friend on campus. Registration is quite active, in the candidate’s team had discovered a number of PhD beautiful presence. Mrs Jack said that all along, the community people have a prejudice against women doctors that they are rigid, boring, no hobbies, and even spread the ‘world t