Precision positioning delineation of core customer.docVIP

 PAGE \* MERGEFORMAT 8 Precision positioning delineation of core customer A wide range of marketing operations, mainly product positioning, marketing strategy, advertising and promotion, channel construction and management, cost management and utilization of resources, marketing, process management and operational aspects of the terminal. From the strategy to the operational details of the process, through the meticulous management and operation, can increase the success rate and efficiency of marketing, in the ordinary apparent that ‘great’. Marketing is a waste of resources invisible hourglass. Due to lack of precise objectives, plans and systems, marketing, operations, businesses can easily guilty of partiality in the market to attend to the error, resulting in tremendous waste of marketing resources. Market, the triangular layout of Business Law When a company entering new regional markets, the regional target market selection, it is easy to fall into dilemma: too much of the region, beyond the reach of; front is too long, easily distracted and resources. Similarly, the area is very small, front, too short, but also were only beaten. Select from the geographical areas, is a comprehensive flowering or strategic choice of site, this is a manifestation of shock refining operations. We are in the development of a market, the market in the region must be preceded by a survey, analysis and planning strategies, making choices is often a provincial market, in which two or three cities main attack, select the city was under attack both, but also abide by is maintained, at the same time have a certain degree of radiation. A Japanese pharmaceutical company in start-up period, respectively, of the Kyoto Keihan railway bridge, Gan Xiu, Lin Yun three opened three small stores, the business has been very sluggish, and even bankruptcy worries. One day, the company manager, Higuchi Chun-fu to see triangle ruler, and thus associate to the mathematical triangle on the th