新中国60周年以来体育标语载体形式、风格、功能及社会学论析.pdfVIP

南京体育学院学报 Journal of Nanjing Institute of Physical Education ·体育祉会学 新中国 60 周年以来体育标语载体形式、风格、功能及社会学论析 林君薇1 ，朱卫东2 摘 要:通过历史文献，运用心理学、体育人文社会学等相关学科知识，对新中国60 周年以来体育标语的载体形式、风格及功能进行论析。认为:体 育标i磊带有时代的烙印，是体育文化传榻的夜征，它在发挥其独特的宣传、导肉、激励作用的网时，更以其不断变化的内容相载体形式，反映了不同 时代的体育精神，忻射出我同体育文化的发展变迁。建议:加强对体育标语发布烹体的宣传教育;加强立法监督与执法力度;加强主办单位对体育 着手于观众的宣传指导和监管管理，信造健康、文明的赛场氛阂。 关键词:体育你i得;载体;风格;功能:时代精神 IP 图分类号:G80 -05 文献标识码:A 文意编号:1∞8 -1909(2011 )03-即76-05 A Study on Carriers , Style and Func创ons of Sports Slogans over the Past 60 Years in China l 2 UN Jun-weí ,ZHU Weí-dong ( 1. Physícal Educatíon Department , Shanghaí Intematíonal Studies Universíty ,Shanghaí 2α汩汩， China;2. Nanjing Nonnal Universíty , Nanjing , 210097 ,Chi. 叫 Abs阳咄咄rou阱 the hislorical documents , we u阳 psychology. sports cultural 酬iology and other related knowledge. 10 anaIyze the carrier fonn I 制1e and function of spo阳 slo阴阳 over Ihe p嗣tωyears on China. Sports slogans are stam肘d with 阳brands of era and they are 由e surface features during sports cul情 ture spreads. 咽le functions of 8po阳 810阳回 are advocacy function. mobilization of stimulants functions , orientation functions. They represent spo由 spirit of different era and development 酬d tri翩翩。n of s阴阳 cultu陀 with their ever - changing content and carriers. We sugg酬伽础，ín order to solve the problems in sports slogans. we have to enhance the propøganda and education for the sports slogans publishers , the government promulgates administrative regulations on sports slogans I strengthen legislative oversight and law enforcement , and strengthen 由e 0咽nizers publicity guidance and SUpervi8ion manøgement on 由e spo阳 stands audience. Key words: sports 810阴阳; c旧甘ers; style; Cunctions; spirit of era 体育领域中以简短文字表述，对体育事业或相关活动鹉到 宽传牌、充气装置、灯箱、电子践来屏幕等。 宣传和动员作用的评价性话语统称为体育标语lljo 它主要 1.1 体育标