“哈洽会”的市场化运作模式分析工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract Since 1990s, the convention and exhibition industry has been playing an increasing important effect in our national economy. And it maintains a growth rate of about 20%. But its management and theoretical research is relatively lagged. Most of our countrys current exhibitions are government guiding pattern, their operative mode are not conform with economic globalization and market-directed economy. A great deal of drawbacks have already appeared and hindered the whole convention and exhibition industrys development. Therefore, it has realistic meaning to study and reconstruct a new operative mode of convention and exhibition industry. This article aims at analyzing and researching the construction of the conductive government guiding pattern of Harbin Fair for Trade and Economic Cooperation. And it combined with the investigations and typical operative pattern analysis in the trade, based on the modern management thought and transformation implementation plan. This article employs the methods of interviewing experts, making surveys in specific areas, and contrastive analysis. It points out the disparity and the insufficiency of the present operative pattern of Harbin Fair for Trade and Economic Cooperation. Through comprehensive analyze of internal and external environment, Harbin Fair for Trade and Economic Cooperation wont work if it separate from government and operate in market pattern completely. On the basis of drawing lessons from the developed country and domestic famous exhibition, the “Government Promote, Social Organizations Participate in, market Operate”s operative mode of Harbin Fair for Trade and Economic Cooperation is advanced, which is conform form Harbin Fair for Trade and Economic Cooperations historical background and realistic developing stage. In the operative mode, government withdraws form concrete management, social organizations participation is accepted, Market main body status of hol