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報告吧 Markdown Mania: Consumer Perspectives on Retail Discounting Strategies MARKDOWN MANIA Consumer Perspectives on Retail Discounting Strategies January 2017 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 As retailers continue to turn to markdowns to entice shoppers, consumers are becoming increasingly price sensitive, creating a demand for larger, more compelling discounts. While big deals may bring shoppers into stores, this is a dangerous strategy for retailers to rely on and build their pricing model around. So how can retailers stop this epidemic and work to change consumer expectations? This consumer survey from First Insight sheds light on the mindset of today’s consumers and how they feel about the markdown strategies of many retailers. Holiday Sales Fuel Markdown Fever While the overall success of Thanksgiving weekend sales remained relatively static compared to 2015’s results, online sales reached new heights. E-commerce, helped by mobile phones, accounted for 25 percent of consumer spending on Black Friday and the two days prior. Considering First Insight found that 60 percent of people think the best deals can be found online, it isn’t surprising that a major component of holiday sales growth came from online shopping. According to Adobe, Thanksgiving weekend brought in $9.36 billion in online sales, a 16.4 percent increase YoY. Black Friday online sales alone set a new record, surpassing the three- billion-dollar mark for the first time at $3.34 billion, a 21.6 percent increase YoY. Thanksgiving Day online sales came in at $1.93 billion. But it wasn’t just the products consumers were falling in WHY WOULD CONSUMERS EVER love with, it was the markdowns. Cons