好利来公司企业文化与企业核心竞争力关系的研究应用.docVIP

好利来企业企业文化和企业关键竞争力关系研究 摘要 伴随改革开放进程推进，民营企业在中国经济发展中起到越来越关键作用，对国民经济关键性日益增加强，尤其是极大促进整个社会就业。然而，几家欢喜几家愁，在整体经济向上大背景下，并不是每个民营企业全部能取得应有成就，相反，很多民营企业全部被时代浪潮淹没。稳步发展也好，大起大落也罢，民营企业发展情况应该得到社会各界关注和关心。造成很多民营企业发展情况不佳原因是多方面，包含复杂多变外部环境、内在制度缺点等，但关键是因为文化体制缺点，企业缺乏关键竞争力，进而无法在市场中立足。经济全球化背景下，市场竞争日趋猛烈，企业为寻求生存和发展，重视关键竞争力培育和提升为必选之路。所以，作为促进关键竞争力形成和发展关键原因，企业文化得到了越来越多民营企业重视，打破了以往片面追求经济效益而忽略企业文化建设局面。 从已经有文件看，很多学者对“企业文化和企业关键竞争力关系”进行了相关研究，结果发觉，不一样企业文化影响下形成企业气氛和职员精神会对关键竞争力产生不一样影响，也即企业文化和企业关键竞争力关系并不是简单地线性关系，而是一个相互作用。不过，大部分全部是基于大型国有企业研究，鲜有学者立足于民营企业对这一问题展开研究，相关“中国民营企业文化和企业关键竞争力关系”研究结果较少。 本文关键是研究民营企业好利来企业企业文化和企业关键竞争力关系，叙述了好利来企业在25年发展中，逐步形成自己独特企业文化，即“产品文化、服务文化、以家为主职员文化”，并由这三个文化形成好利来企业关键竞争力，促进了好利来企业快速发展，成为了它独有竞争力，在猛烈市场上独占鳌头，成了全国最大饼店，国人骄傲。 关键词：好利来；企业；企业文化；企业关键竞争力；研究 Abstract With the advancement of the reform and opening up process, private enterprises play an increasingly important role in Chinas economic development, and the importance of the national economy is increasing day by day, especially for the whole society. However, several happy several worry, in the overall economic up the background, not every private enterprise can achieve the desired achievements, on the contrary, many private enterprises have been flooded by the waves of the times. Steady development , or ups and downs worth mentioning, the development of private enterprises should be the concern and concern of the community. Many of the reasons for the development of many private enterprises are complex, including the complex and external environment, the inherent system defects, but mainly because of the cultural system defects, the lack of core competitiveness of enterprises, and thus can not stand in the market .The Economic globalization, the market competition is becoming increasingly fierce, enterprises for the survival and development, attention to the core competitiveness of the cultivation and upgrading as a must. Therefore, as a key factor to promote the formation and development of core competitiveness, corporate culture has b