平面设计中的书法元素研究.pdfVIP

书法元素在平面设计中的应用 摘 要 本文从书法是我国的传统艺术的角度，在世界艺术之林是一门独特艺术的 角度，分析书法与我国传统汉字文化之间相辅相成的关系，书法自身的形式美 感和艺术特色，追溯书法艺术运用到我国传统平面设计中的历史渊源和深厚积 淀。分析书法艺术独特的艺术语言和美学特征使平面设计展现出来的艺术魅力。 现代平面设计和书法艺术都是二维空间的艺术，二者有很多相通之处。平面设 计运用书法元素进行创作，是传统文化与现代设计艺术的结合，并且能让中国 的平面设计具有自身的民族特色。本文运用实例，阐述书法艺术在平面设计各 领域（包括广告设计、LOGO设计、书籍装帧和包装）中的运用，并对书法元素 在平面设计中的表现作具体的分析。找到书法元素在平面设计中运用的契合点 及产生的意义，是本文的宗旨和目的。 关键词：书法元素、书法线条、形式美感 4 书法元素在平面设计中的应用 Abstracts Chinese calligraphy is one of the traditional arts in China as well as a unique art in the world. From this perspective, the author analyzes the complementary relationship between Chinese calligraphy and the traditional Chinese characters, describes the form aesthetic and artistic characteristics of Chinese calligraphy and traces the origin and the history of Chinese calligraphy being applied in the traditional graphic design in China. The author also analyzes how calligraphy, with its unique artistic way and aesthetic characteristics, demonstrates the artistic charms in graphic design. Both modern graphic design and the art of calligraphy are 2-D art and they have much in common. By applying elements of Chinese calligraphy into graphic design, graphic design in China are given its individual cultural characteristic, which results in a good combination of traditional culture and modern art of design. A good number of cases are presented in this article to describe the application of Chinese calligraphy in the wide range of graphic design including advertising design, logo design, book illustration and packaging design etc. Detailed analyses of the impact on graphic design the application of Chinese calligraphy elements creates are also made in